GUEST: Although mobile data usage has risen 69 percent in the last year, tracking users across devices and channels continues to be among the biggest challenges for today’s marketers. Only 3 in 10 reported using cross-channel tracking to eMarketer, and 65 percent shared that they do not understand how their customers use devices differently, let alone […]
Marketers' new big data problem: cross-device and cross-channel targeting
Venture Beat - 15 Sep 2015 22:20
GUEST: Although mobile data usage has risen 69 percent in the last year, tracking users across devices and channels continues to be among the biggest challenges for today’s marketers. Only 3 in 10 reported using cross-channel tracking to eMarketer, and 65 percent shared that they do not understand how their customers use devices differently, let alone […]
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